Toronto Watch Exchange is your premiere source for luxury watches, and your first choice if you’re looking to unlock the value of one of your own pieces.
We have unparalleled access to a North America-wide network of buyers and sellers of luxury watches.
Toronto Watch Exchange Co-Owner
With dual degrees in Business and Human Resources, Michael brings over 15 years of experience in the watch industry. After a successful corporate career in HR, he made the bold decision in 2018 to leave his full-time role and dedicate himself entirely to the world of watches. This passion and expertise culminated in the founding of Toronto Watch Exchange – a business built on trust, knowledge, and a deep appreciation for horology.
Toronto Watch Exchange Co-Owner
Rafi’s journey with watches started while working in the financial industry, where he quickly developed a passion for collecting timepieces. What began as a hobby turned into countless hours spent on watch forums, connecting with other enthusiasts and learning what collectors truly look for. With that experience, Rafi built a space where fellow watch lovers can find pieces they’ll be proud to own, guided by someone who understands the passion behind every watch.
We didn’t start our journey as sellers but as passionate watch collectors, just like you. Before creating Toronto Watch Exchange, we were professionals in fields ranging from finance to public service. Our experience on both sides of the buyer-seller relationship gives us the insight and perspective that has made us familiar figures within the luxury watch collecting community.
We know watches, but just as importantly, we know the people who buy and sell them. We have over 15 years of expert experience in the world of high-end watches and Rolex watches. Whether you’re looking to upgrade your collection or simply want to check your Rolex serial number to learn more about its history and value, we wanted to be there to help. We run a Facebook group for watch collectors with over 20,000 members that continues to grow every year. Through our connections, online and offline, and through our established watch exchange business, we’ve been able to connect with thousand of watch enthusiasts and provide service to thousands of satisfied customers.
Our foundation as collectors has always informed our approach, allowing us to understand and anticipate the needs and desires of those we serve. We remain committed to the principles of trust, transparency, and a deep respect for high-end timepieces, and the dedicated community that has formed around them.
Toronto Watch Exchange is grounded in the principles of trust, honesty, and clear pricing. Starting as enthusiasts, we’ve seen every angle of the watch community, which informs our approach to both buying and selling. We focus on what truly matters to you as a customer, aiming to set the standard in how watch transactions should feel: straightforward, fair, and rewarding.
Our mission is to build a reputation not just as dealers, but as genuine partners in the watch community, operating in a way that ensures that every interaction is based on mutual respect and understanding.
A luxury watch is a statement. It tells a story of success, sophistication, and enduring value, in a whisper, not a shout. Let Toronto Watch Exchange help you find your next statement.
At TWX, we understand watches, their mechanical intricacies, the small aesthetic touches that elevate them into the realm of art, and the stories behind every make and model that influence their perception and value.
Expertise
For over 15 years, we are known for our expertise and proven track record for both buying and selling luxury watches.
Access
Our trusted community connections give us the unrivalled ability to get you exactly what you want at the best possible price.
Security
A watch can hold immense value. As such, we strive to ensure that safety is a priority for each and every transaction.
Selection
Sellers and buyers across the country trust us to source rare or hard-to-find products, and you can, too!
